Strategy & Partnerships
That Move Brands
Forward.

We help brands get more from sponsorships and partnerships — turning them into platforms for growth, connection and content.

What We Do

Sports Marketing Strategy

Fan engagement, media positioning, activation planning, and audience growth — built for the sports industry.

Sponsorship Activation

Bringing partnerships to life through creative programming, brand integration, and on-the-ground execution that drives real results.

Brand Growth

Building audience connection and long-term equity in competitive sports and lifestyle markets.

AI-Powered Brand Strategy

Using AI tools to surface audience insights, optimize partnership ROI, and scale content — giving brands a measurable edge.

About

"Most brands are sitting on more partnership value than they realize. We help them find it."

Steve Olsen

Steve Olsen

Founder & President, OLY & Co

OLY & Co sign

OLY & Co brings deep experience in sports marketing and partnership development — combining strategic rigor with industry relationships to create real, measurable value from every partnership.

Both Sides of the Table

Brand and property experience — we know how deals get done and where they fall apart.

Strategy Only Works When It's Activated

Ideas don't move the needle. Execution does. We build and run both.

AI Isn't a Buzzword Here

From custom brand AI tools to smarter content systems, we bring what's next to every engagement.

Flexible by Design

Project-based or ongoing — structured around what you actually need.

Deep Roster of Expertise

Video, PR, content, activation support, and creative design — a full bench of specialists that scales as your partnership grows.

Perspectives

Points of View

On NIL, AI, brand strategy, and what's actually moving the needle in sports marketing.

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NIL & Athlete Marketing

The fastest way to kill a NIL deal is over-scripting the athlete. Audiences feel forced content instantly — and they tune out. The best partnerships give athletes direction, confidence, and trust. An authentic message that's slightly imperfect beats a polished script every single time.

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Innovation & Brand Strategy

Innovation isn't a big swing — it's a quiet decision that "this way isn't good enough anymore." The brands moving forward aren't waiting on a breakthrough idea. They're willing to move while it's still unclear and not fully proven. A bias to act before it feels safe — that's the real edge.

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AI + Brand Intelligence

Built a custom AI brand brain for a client last week — an always-on creative, content, and brand director in one. It knows the full product line, competitive positioning, and brand voice. It pushes back when an idea is off-brand and moves fast when it's not. The technology is accessible. The brand knowledge that powers it? That's where the work is done.

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Contact

Let's Talk.

No pitch, no pressure. Just a direct conversation about where you're headed and how we can help.

solsen@olyand.com
Milwaukee, Wisconsin

Let's Chat.

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